EXPLORING CONSUMER BEHAVIOR AND BRAND MANAGEMENT IN THE AUTOMOTIVE SECTOR: INSIGHTS FROM A DIGITAL AND TERRITORIAL PERSPECTIVE

Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective

Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success.In this way, car brands are no exception, and despite facing numerous challenges associated with the energy transition, they have to reinvent themselves, retaining a focus on offering

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Nutritive value of diferents silage sorghum (Sorghum bicolor L. Moench) cultivares - doi: 10.4025/actascianimsci.v34i2.12853

Nutrition values of silages from different sorghum cultivars are evaluated.Five 26-kg castrated crossbred lambs, housed in pens equipped with feces and urine collectors for the study of their metabolism, were employed in a 5 x 5 Latin square experimental design.Treatments consisted of silage from five different sorghum cultivars: IPA 1011 and IPA 2

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